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Tree care spotlight: The McAllister Tree Service journey
Nov 15, 2017 | All Articles, Building Your Business, From Those Who Know

Tree care spotlight: The McAllister Tree Service journey

  • Arboriculture through the ages (1900s-1960s)

    Arboriculture through the ages (1900s-1960s)

    Arborists have an established culture in today’s society, but it didn’t happen overnight — it took over 100 years to get where we are today. Early American settlers discovered a land with forest wealth beyond description. From the white pines in Maine to the giant redwoods in California, by the end of the 19th century, […]

  • Using video in social media — tips for your tree care business
  • Be the rockstar of your company — CEO advice and more

    Be the rockstar of your company — CEO advice and more

    Passion, drive, tenacity — it takes a combination of the three to start a business, but if you ask Jeremy Tibbets, founder of A Plus Tree Service based in Concord, California, it takes an extra element of “ridiculousness” to be a successful CEO. Finding a niche Tibbets started A Plus 15 years ago at the […]

  • Why is marketing important? Just ask this guy.

    Why is marketing important? Just ask this guy.

    Peter Sortwell, the founder of Arborwell Professional Tree Management based in Hayward, California, took a huge risk in refinancing his house to start a tree care business. Failing was not an option. After months of research and preparation, Sortwell created a business plan “bible” to keep his goals on track. One of the biggest focuses […]

  • The story of Arborwell

    The story of Arborwell

    If you want to talk to someone who knows a thing or two about taking the risk to become a tree care entrepreneur, Peter Sortwell is your guy. Sortwell is the founder of Arborwell Professional Tree Management, which serves mostly private commercial customers (e.g., large property management companies, corporate campuses, etc.) throughout California and Washington. […]

  • When Finco Tree Service met Sally: A mini skid steer love story

    When Finco Tree Service met Sally: A mini skid steer love story

    You know the old story — boy meets girl, they fall in love, yada, yada, fade to black. Well what about the story of five men falling in love with a Vermeer mini skid steer named Sally? Haven’t heard that one, have you? Well settle in, because Todd Finch, founder and chief financial officer of […]

  • So, you’ve hired a new employee — tips in onboarding, mentoring and managing
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