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Arboriculture through the ages (1900s-1960s)
Oct 11, 2017 | All Articles, Just for Fun

Arboriculture through the ages (1900s-1960s)

  • Why is marketing important? Just ask this guy.

    Why is marketing important? Just ask this guy.

    Peter Sortwell, the founder of Arborwell Professional Tree Management based in Hayward, California, took a huge risk in refinancing his house to start a tree care business. Failing was not an option. After months of research and preparation, Sortwell created a business plan “bible” to keep his goals on track. One of the biggest focuses […]

  • The story of Arborwell

    The story of Arborwell

    If you want to talk to someone who knows a thing or two about taking the risk to become a tree care entrepreneur, Peter Sortwell is your guy. Sortwell is the founder of Arborwell Professional Tree Management, which serves mostly private commercial customers (e.g., large property management companies, corporate campuses, etc.) throughout California and Washington. […]

  • When Finco Tree Service met Sally: A mini skid steer love story

    When Finco Tree Service met Sally: A mini skid steer love story

    You know the old story — boy meets girl, they fall in love, yada, yada, fade to black. Well what about the story of five men falling in love with a Vermeer mini skid steer named Sally? Haven’t heard that one, have you? Well settle in, because Todd Finch, founder and chief financial officer of […]

  • So, you’ve hired a new employee — tips in onboarding, mentoring and managing
  • Vermeer Brush Chipper Evolution

    Vermeer Brush Chipper Evolution

    Almost 70 years have passed since our company, carrying the name of our founder, Gary Vermeer, was established – but more than the Vermeer name stands the test of time. The second and third generations of the Vermeer family are now carrying the legacy of innovation, continuous improvement and the ultimate goal to equip our […]

  • Tree Care Wear- How to Find Clothing that Works as Hard as you Do

    Tree Care Wear- How to Find Clothing that Works as Hard as you Do

    In all of our years in the tree care industry, we’ve learned arborists like yourself care a lot about the clothes you wear on the job. When it comes to tree care work, we understand it is more than just looking for clothes to be comfortable in. You need something that will protect you from […]

  • Things to consider before starting your tree care business
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