Building Your Business - Vermeer Tree Views

Building Your Business

  • Using video in social media — tips for your tree care business
  • Be the rockstar of your company — CEO advice and more

    Be the rockstar of your company — CEO advice and more

    Passion, drive, tenacity — it takes a combination of the three to start a business, but if you ask Jeremy Tibbets, founder of A Plus Tree Service based in Concord, California, it takes an extra element of “ridiculousness” to be a successful CEO. Finding a niche Tibbets started A Plus 15 years ago at the […]

  • Why is marketing important? Just ask this guy.

    Why is marketing important? Just ask this guy.

    Peter Sortwell, the founder of Arborwell Professional Tree Management based in Hayward, California, took a huge risk in refinancing his house to start a tree care business. Failing was not an option. After months of research and preparation, Sortwell created a business plan “bible” to keep his goals on track. One of the biggest focuses […]

  • The story of Arborwell

    The story of Arborwell

    If you want to talk to someone who knows a thing or two about taking the risk to become a tree care entrepreneur, Peter Sortwell is your guy. Sortwell is the founder of Arborwell Professional Tree Management, which serves mostly private commercial customers (e.g., large property management companies, corporate campuses, etc.) throughout California and Washington. […]

  • So, you’ve hired a new employee — tips in onboarding, mentoring and managing
  • Things to consider before starting your tree care business
  • Liability  — Finding the Proper Tree Care Insurance

    Liability — Finding the Proper Tree Care Insurance

    Insurance coverage is a necessary part of business overhead, especially in the tree care industry. Think about it — this is an industry that involves employees working with trees overhead, and in difficult conditions. But if you ask Bob Rouse, Chief Program Officer of the Tree Care Industry Association, finding the right insurance coverage takes […]

  • The art of closing the deal

    The art of closing the deal

    “A-B-C. A—always. B—be. C—closing. Always be closing. Always. Be. Closing… You close, or you hit the bricks.” This infamous quote likely needs no attribution. From Alec Baldwin’s fiery speech on salesmanship in the acclaimed film Glengarry Glen Ross, few movie lines have been quoted more frequently throughout the years. It’s gospel to salespeople everywhere. Even […]

  • Starting your own tree service? A good business plan will give you focus
  • This tree care contractor’s secret to success? Thinking bigger.