All Articles - Vermeer Tree Views

All Articles

  • Arbor Tech, LLC — Making an investment with Vermeer
  • Don’t be ‘that guy’ — tree care equipment advice and more

    Don’t be ‘that guy’ — tree care equipment advice and more

    One of the most frequent questions we hear from individuals looking to break into the tree care market is, “What equipment do I absolutely need to get me started?” Tree Views talked with Matt Hutchinson, Vermeer Product Manager, to discuss what equipment purchases you may want to make before starting your own tree service company. […]

  • Conquering language barriers: don’t give up

    Conquering language barriers: don’t give up

    Creating a positive customer experience takes considerable effort in any business, tree care included. The type of relationship you create with customers is critical to providing them with an experience that they will want to come back to, and this is widely dependent upon your communication skills. But what if you don’t speak the same […]

  • Tree care spotlight: The McAllister Tree Service journey
  • Arboriculture through the ages (1970s to today)

    Arboriculture through the ages (1970s to today)

    Arborists have an established culture in today’s society, but it didn’t happen overnight — it took over 100 years to get where we are today. We’re continuing our look back on the pivotal moments of arborist growth throughout the decades. Be sure to check out the historical highlights we already covered in part 1 of […]

  • Financing Vermeer Equipment

    Financing Vermeer Equipment

    For many small-business owners, securing financing is one of the most intimidating parts of owning a business. It’s also one of the most important. For a tree care contractor, financing can be essential to getting the equipment you need to do your job day in and day out. That is why for years, Vermeer has […]

  • Arboriculture through the ages (1900s-1960s)

    Arboriculture through the ages (1900s-1960s)

    Arborists have an established culture in today’s society, but it didn’t happen overnight — it took over 100 years to get where we are today. Early American settlers discovered a land with forest wealth beyond description. From the white pines in Maine to the giant redwoods in California, by the end of the 19th century, […]

  • Using video in social media — tips for your tree care business
  • Why is marketing important? Just ask this guy.

    Why is marketing important? Just ask this guy.

    Peter Sortwell, the founder of Arborwell Professional Tree Management based in Hayward, California, took a huge risk in refinancing his house to start a tree care business. Failing was not an option. After months of research and preparation, Sortwell created a business plan “bible” to keep his goals on track. One of the biggest focuses […]

  • Vermeer Brush Chipper Evolution

    Vermeer Brush Chipper Evolution

    Almost 70 years have passed since our company, carrying the name of our founder, Gary Vermeer, was established – but more than the Vermeer name stands the test of time. The second and third generations of the Vermeer family are now carrying the legacy of innovation, continuous improvement and the ultimate goal to equip our […]