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  • Why is marketing important? Just ask this guy.

    Aug 17, 2017 - Peter Sortwell, the founder of Arborwell Professional Tree Management based in Hayward, California, took a huge risk in refinancing his house to start a tree care business. Failing was not an option. After months of research and preparation, Sortwell created a business plan “bible” to keep his goals on track. One of the biggest focuses […]

  • 3 advanced marketing tactics for your tree care business

    Nov 17, 2015 - Article contributed by Hillary Ferry, digital marketing director at Two Rivers Marketing As an advanced social media marketer, you’ve mastered the basics, and now you’re ready for some next-level tips to help grow and maintain your tree care business. Combined with the right marketing tactics, social media can help you reach new prospects and customers, […]

  • The Stages of Tree Service Marketing: Third Stage

    Jan 15, 2015 - Join us in this three-part series as David Merriman, owner of ArborScape Services shares his experiences in marketing his tree care business. Missed the previous stages? Click here to read Stage One or here to read Stage Two. Third Stage The third stage of your tree service marketing, which is where I find myself now, circa […]

  • The Stages of Tree Service Marketing: Second Stage

    Jan 15, 2015 - Join us in this three-part series as David Merriman, owner of ArborScape Services shares his experience in marketing his tree care business. Missed the first stage? Click here. Second Stage Ah the second stage of building my tree business. I entered that stage in 2005. This was the stage where I would sometimes secretly yearn to […]

  • The Stages of Tree Service Marketing

    Sep 12, 2016 - Like the growth of a tree, each stage of tree care marketing may have different and even opposite needs. A young tree may have its roots burned out by fertilization but once that tree passes its maturation point it may require fertilization for the right nutrient balance. One constant in marketing a tree service is change. […]

  • Should You Hire a Marketing Professional?

    Jan 21, 2014 - Article provided in collaboration with White Rabbit Group There is plenty of noise in the tree care industry — a chain saw cutting through a limb, a brush chipper running at high speed, a stump cutter working away in a backyard. And then there is the noise that company owners have to rise above to […]

  • Business plan key factor to long-term success for tree care companies

    Apr 2, 2018 - Knowing where your tree care business stands today and where it can go in the future often depends on having a good business plan that accounts for expenses, revenue and the things it takes to help generate that revenue, such as personnel and machinery. Many tree care businesses – especially those smaller in size – […]

  • Staying busy in the offseason: Tips to market your business

    Mar 9, 2018 - If you ask Ken Almstead, one of the best ways for a tree care business to stay busy in the “offseason” is to ensure there isn’t an offseason. The president and CEO of Almstead Tree, Shrub & Lawn Care in New Rochelle, New York, doesn’t plan on the cold winter months to slow down one […]

  • Tree care spotlight: The McAllister Tree Service journey

    Nov 15, 2017 - McAllister Tree Service in Cornelia, Georgia, boasts 23 years of experience in tree removal and maintenance — tackling even the most difficult jobs. But, just like any thriving company, McAllister Tree has humble beginnings. “My venture into the tree care industry started as a side job working with a buddy, and we did that from […]

  • Using video in social media — tips for your tree care business

    Sep 12, 2017 - Are you looking for a way to spread the word about your tree care business? Well if you’re looking for inspiration, look no further than Grunder Landscaping Co., owned and operated by Marty Grunder. This social media savvy Vermeer customer is located in Miamisburg, Ohio, and he’s not afraid to use a few tactics worth […]